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Książka = Book ; KS/4/2002/R04P02
Instytut Badań Systemowych. Polska Akademia Nauk ; Systems Research Institute. Polish Academy of Sciences
[5], 201-208 pages ; 21 cm ; Bibliography p. 208
Article presents issues related to efficiency in Web based advertising. One of the problems is selectively targeting advertisements to Web users based on their specific interests and other information without compromising personal privacy. Among other existing solutions multicriteria optimization approach to campaign optimization has been proposed as possible way of non-intrusive targeting. Presented models can be implemented as base for two level decision support system.
Creative Commons Attribution BY 4.0 license
Copyright-protected material. [CC BY 4.0] May be used within the scope specified in Creative Commons Attribution BY 4.0 license, full text available at: ; -
Systems Research Institute of the Polish Academy of Sciences
Library of Systems Research Institute PAS
Oct 15, 2021
Aug 18, 2021
32
https://rcin.org.pl./publication/242429
Jankowski, Jarosław