Title:

Komputerowe wspomaganie zarządzania i procesów decyzyjnych w gospodarce * Technologie informatyczne w zarządzaniu i marketingu * Optymalizacja kampanii reklamowych w internecie

Subtitle:

Książka = Book ; KS/4/2002/R04P02

Creator:

Jankowski, Jarosław

Publisher:

Instytut Badań Systemowych. Polska Akademia Nauk ; Systems Research Institute. Polish Academy of Sciences

Place of publishing:

Warszawa

Date issued/created:

2002

Description:

[5], 201-208 pages ; 21 cm ; Bibliography p. 208

Type of object:

Book/Chapter

Abstract:

Article presents issues related to efficiency in Web based advertising. One of the problems is selectively targeting advertisements to Web users based on their specific interests and other information without compromising personal privacy. Among other existing solutions multicriteria optimization approach to campaign optimization has been proposed as possible way of non-intrusive targeting. Presented models can be implemented as base for two level decision support system.

Relation:

Książka = Book

Resource type:

Text

Detailed Resource Type:

Book

Source:

KS-2002-04-R04P02

Language:

pol

Language of abstract:

pol

Rights:

Creative Commons Attribution BY 4.0 license

Terms of use:

Copyright-protected material. [CC BY 4.0] May be used within the scope specified in Creative Commons Attribution BY 4.0 license, full text available at: ; -

Digitizing institution:

Systems Research Institute of the Polish Academy of Sciences

Original in:

Library of Systems Research Institute PAS

Projects co-financed by:

Operational Program Digital Poland, 2014-2020, Measure 2.3: Digital accessibility and usefulness of public sector information; funds from the European Regional Development Fund and national co-financing from the state budget.

Access:

Open