Inny tytuł:

Książka = Book ; KS/1/2003/T33R03P04

Wydawca:

Instytut Badań Systemowych. Polska Akademia Nauk ; Systems Research Institute. Polish Academy of Sciences

Miejsce wydania:

Warszawa

Opis:

[4], 168-180 pages ; 21 cm ; Bibliography p. 179-180

Typ obiektu:

Book/Chapter

Abstrakt:

The article presents the current state of knowledge of decision makers in small and medium sized enterprises (SMEs) in the field of possibilities the Internet offers for marketing activities, and their needs and expectations regarding the new marketing medium. Next, the focus is directed towards e-learning as a tool supporting decision makers in acquiring knowledge and skills in the field of e-marketing. Moreover, the idea of intelligent Internet-based training system facilitating implementation and maintenance of e-marketing in SMEs is outlined in the article.

Czasopismo/Seria/cykl:

Książka = Book

Szczegółowy typ zasobu:

Book

Identyfikator zasobu:

oai:rcin.org.pl:159230

Źródło:

KS-2003-01-T33R03P04

Język:

pol

Język streszczenia:

pol

Prawa:

Creative Commons Attribution BY 4.0 license

Zasady wykorzystania:

Copyright-protected material. [CC BY 4.0] May be used within the scope specified in Creative Commons Attribution BY 4.0 license, full text available at: ; -

Digitalizacja:

Systems Research Institute of the Polish Academy of Sciences

Lokalizacja oryginału:

Library of Systems Research Institute PAS

Dofinansowane ze środków:

Operational Program Digital Poland, 2014-2020, Measure 2.3: Digital accessibility and usefulness of public sector information; funds from the European Regional Development Fund and national co-financing from the state budget.

Dostęp:

Open