Subtitle:

Książka = Book ; KS/1/2003/T33R03P04

Publisher:

Instytut Badań Systemowych. Polska Akademia Nauk ; Systems Research Institute. Polish Academy of Sciences

Place of publishing:

Warszawa

Description:

[4], 168-180 pages ; 21 cm ; Bibliography p. 179-180

Type of object:

Book/Chapter

Abstract:

The article presents the current state of knowledge of decision makers in small and medium sized enterprises (SMEs) in the field of possibilities the Internet offers for marketing activities, and their needs and expectations regarding the new marketing medium. Next, the focus is directed towards e-learning as a tool supporting decision makers in acquiring knowledge and skills in the field of e-marketing. Moreover, the idea of intelligent Internet-based training system facilitating implementation and maintenance of e-marketing in SMEs is outlined in the article.

Relation:

Książka = Book

Detailed Resource Type:

Book

Resource Identifier:

oai:rcin.org.pl:159230

Source:

KS-2003-01-T33R03P04

Language:

pol

Language of abstract:

pol

Rights:

Creative Commons Attribution BY 4.0 license

Terms of use:

Copyright-protected material. [CC BY 4.0] May be used within the scope specified in Creative Commons Attribution BY 4.0 license, full text available at: ; -

Digitizing institution:

Systems Research Institute of the Polish Academy of Sciences

Original in:

Library of Systems Research Institute PAS

Projects co-financed by:

Operational Program Digital Poland, 2014-2020, Measure 2.3: Digital accessibility and usefulness of public sector information; funds from the European Regional Development Fund and national co-financing from the state budget.

Access:

Open