Can marketing discourses ‘lie’? A review of Magdalena Smoleń-Wawrzusiszyn’s paper Polish marketingdiscourses. A linguistic perspective

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Title: Can marketing discourses ‘lie’? A review of Magdalena Smoleń-Wawrzusiszyn’s paper Polish marketingdiscourses. A linguistic perspective

Abstract:

The author presents the main assumptions and the content of Smoleń-Wawrzusiszyn’s monograph paperPolish marketing discourses. A linguistic perspective. This book is placed in the context of critical discourseanalysis and the study of the professiolect of the so-called „new professions”. Changes taking place withinthe style(s) are an indicator of changes in the social and cultural reality of the post-1989 Poland, for exampleconsumerist attitudes and practices becoming more common.

Relation:

Socjolingwistyka

Volume:

Start page:

289

End page:

295

Detailed Resource Type:

Article

Format:

PDF

Resource Identifier:

oai:rcin.org.pl:164651

Language:

pol

Language of abstract:

eng

Rights:

Rights Reserved - Free Access

Terms of use:

Access:

Open

Subject and keywords:

critical discourse analysis professiolect marketing discourse post-1989 social and culturalchanges in Poland.

Object collections:

Last modified:

Mar 5, 2021

In our library since:

Mar 5, 2021

Number of object content downloads / hits:

138

All available object's versions:

https://rcin.org.pl./publication/198971

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Socjolingwistyka 33

Edition name	Date
Czy języki marketingu „mogą kłamać”? Recenzja monografii Magdaleny Smoleń-Wawrzusiszyn "Polskie dyskursy marketingu. Perspektywa lingwistyczna" / Skowronek, Katarzyna	Mar 5, 2021