Title:

Can marketing discourses ‘lie’? A review of Magdalena Smoleń-Wawrzusiszyn’s paper Polish marketingdiscourses. A linguistic perspective

Creator:

Skowronek, Katarzyna

Publisher:

Instytut Języka Polskiego Polskiej Akademii Nauk

Place of publishing:

Kraków

Date issued/created:

2019

Subject and Keywords:

critical discourse analysis ; professiolect ; marketing discourse ; post-1989 social and culturalchanges in Poland.

Abstract:

The author presents the main assumptions and the content of Smoleń-Wawrzusiszyn’s monograph paperPolish marketing discourses. A linguistic perspective. This book is placed in the context of critical discourseanalysis and the study of the professiolect of the so-called „new professions”. Changes taking place withinthe style(s) are an indicator of changes in the social and cultural reality of the post-1989 Poland, for exampleconsumerist attitudes and practices becoming more common.

Relation:

Socjolingwistyka

Volume:

33

Start page:

289

End page:

295

Resource type:

Text

Detailed Resource Type:

Article

Format:

PDF

Resource Identifier:

10.17651/SOCJOLING.33.19

Language:

pol

Language of abstract:

eng

Rights:

Rights Reserved - Free Access

Terms of use:

Copyright-protected material. May be used within the limits of statutory user freedoms

Access:

Open