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RCIN and OZwRCIN projects

Object

Title: Buciarnia, hamownia, kosmetykarnia — formacje potencjalne we współczesnym polskimnazewnictwie

Creator:

Oronowicz-Kida, Ewa

Date issued/created:

2018

Resource type:

Text

Publisher:

Instytut Języka Polskiego Polskiej Akademii Nauk

Place of publishing:

Kraków

Description:

568 s.

Type of object:

Book/Chapter

Abstract:

Nowadays, emporionyms, the aim of which is to support a commercial success, are becoming increasinglypopular. In the process of their formation appellative names of places are used and they are meantto stir emotions and arouse interest in objects they denote. The discussed nomina loci transferred to thecategory of proper names are treated as comprehensible, clear semantic and structural neologisms. Theyare also perceived as interesting names because they belong to a category that is used rarely in everydaycommunication. All that affects their pragmatic and communication potential that is priceless in themarket struggle for the customer.

Start page:

395

End page:

402

Detailed Resource Type:

Rozdział

Format:

pdf

Resource Identifier:

oai:rcin.org.pl:105789

Language:

pol

Rights:

Prawa zastrzeżone - dostęp nieograniczony

Access:

Open

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Citation

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