Polish shopping malls attractiveness in the opinion of young consumers: Structural modelling (SEM)

Szymańska, Anna Irena; Płaziak, Monika

doi:0016-7282 (print)

Download

Title: Polish shopping malls attractiveness in the opinion of young consumers: Structural modelling (SEM)

Abstract:

The main goal of this paper is the discussion of key factors that determine the underlying motivation of certain kinds of young consumer behavior in terms of selection of shopping malls as places of shopping for goods and services. The identification was based on an available literature and on a verification of the power of influence of selected determinants on the underlying motivation of consumer behavior. A theoretical model is proposed, which has been subjected to a verification process using structural modeling (SEM). The authors observed significant relationships between principal factors such as personal factors, mall environment, situational factors, and mall visiting among young consumers. Furthermore, in the opinions expressed by young shoppers, the mall environment and situational factors were significantly higher rated than personal factors. In addition, the authors found that the young shoppers’ personal factors section needs improvement.

References:

Aktas, G. (2012). Sustainable design proposals in shopping center public interiors. International Journal of Energy and Environment. 1(6), 109-0116.
Aldridge, A. (2006). Konsumpcja (Translator: M. Żakowski.). Warszawa: Sic!. (Original work published 2003).
Arnold, M.J., Reynolds, K.E. (2003). Hedonic shopping motivations, Journal of Retailing, 79(2), 259-268. https://doi.org/10.1016/S0022-4359(03)00007-1
Baker, G., Funaro, B. (1951). Shopping centers: Design and operation. New York: Van Nostrand Reinhold Company.
Baker, J., Wakefield, K.L. (2012). How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall. Journal of the Academy of Marketing Science. 40(6), 791-806. https://doi.org/10.1007/s11747-011-0284-z
Bawa, R., Sinha, A.K., Kant, R. (2019). Emerging mall culture and shopping behavior of young consumers. Advances in Anthropology, 9(3), 125-150. https://doi.org/10.4236/aa.2019.93010
Boeckl, M. (1995). Visionäre und Vertriebene. Österreichische Spuren in der modernen amerikanischen Architektur. Berlin: Ernst und Sohn.
Borusiak, B., Pierański, B., Florek, M., Mikołajczyk, J. (2018). Critical factors of shopping centre attractiveness in the opinions of students - the case of Poznan. Handel Wewnętrzny, 1(372), 186-202.
Chase, J. (1991). The role of consumerism in American architecture. Journal of Architectural Education, 44(4), 211-224. https://doi.org/10.1080/10464883.1991.11102697
Chebat, J-C., Michon, R., Haj-Salem, N., Oliveira, S. (2014). The effects of mall renovation on shopping values, satisfaction and spending behaviour, Journal of Retailing and Consumer Services, 21(4), 610-618. https://doi.org/10.1016/j.jretconser.2014.04.010
Clarke, D.B. (2003). The consumer society and the postmodern city. London: Routledge. https://doi.org/10.4324/9780203414149
Cohen, N. (2002). American marketplace: The history of shopping centers. Lyme, Connecticut: Greenwich Publishing Group.
Coleman, P. (2006). Shopping environments: Evolution, planning and design London: Architectural Press.
Dawson, J.A., Lord, J.P. (1985). Shopping centre development: Policies and prospects. New York: Routledge.
Davis, T.C. (1991). Theatrical antecedents of the mall that ate downtown. Journal of Popular Culture, 24(4), 1-15. https://doi.org/10.1111/j.0022-3840.1991.2404_1.x
Denis, Ch. (2005). Objects of desire: Consumer behaviour in shopping centre choices. London: Palgrave Macmillan. https://doi.org/10.1057/9780230509481
Dębek, M. (2015). What drives shopping mall attractiveness? Polish Journal of Applied Psychology, 13(1), 67-118. https://doi.org/10.1515/pjap-2015-0026
Donovan, R.J., Rossiter, J.R., Marcoolyn, G., Nesdale, A. (1994). Store atmosphere and purchasing behavior. Journal of Retailing, 70(3), 283-294. https://doi.org/10.1016/0022-4359(94)90037-X
Dowling, R.W. (1943). Neighborhood shopping centers. Architectural Forum, 79.
Dowling, R.W. (1944). Shopping centers - a neighborhood necessity. Urban Land, 3.
El-Adly, M.I., Eid, R. (2016). An empirical study of the relationship between shopping environment, customer perceived value, satisfaction, and loyalty in the UAE malls context. Journal of Retailing and Consumer Services, 31, 217-227. https://doi.org/10.1016/j.jretconser.2016.04.002
Eppli, M., Benjamin, J.D. (1994). The Evolution of shopping center research: A review and analysis. Journal of Real Estate Research, 9(1), 5-32. https://doi.org/10.1080/10835547.1994.12090737
Feiss, C. (1940). Community shopping centers. Architectural Record, 6.
Feng, L., Xiao-Ting, S. (2015). Research on exploring the formation factors of youth entrepreneurship satisfaction and behavior intention. Acta Oeconomica, 65(S2), 279-293. https://doi.org/10.1556/032.65.2015.s2.21
Fisher, H.T. (1950). Can main street compete? The American City, 65(10).
Frieden, B.J., Sagalyn, L.B. (1991). Downtown, inc.: How America rebuilds cities. Cambridge: MIT Press.
Garreau, J. (1991). Edge city: Life on the new frontier. New York: Anchor.
Górka, Z., Trzepacz, P. (2006). Węzły autostrady A4 jako czynniki rozwoju oraz przemian w zagospodarowaniu peryferyjnych osiedli Krakowa. In I. Jażdżewska (Ed.), Nowe przestrzenie w miastach. Ich organizacja i funkcje (pp. 345-351). Łódź: Wydawnictwo Uniwersytetu Łódzkiego.
Gruen, V. (1943). Shopping Center. Architectural Forum, 78.
Gruen, V., Smith, L.P. (1952). Shopping centers: The new building type. Progressive Architecture, 33.
Haoying, H., Noman, S., Thuy, N., Jinsoo, H., Muhammad, A. (2019). Exploring the features of sustainableurban form and the factors that provoke shoppers towards shopping malls. Sustainability, 11(17), 4798.https://doi.org/10.3390/su11174798
Hendershott, P.H., Hendershott, R.J., Hendershott, T.J. (2001). The future of virtuall malls. Real Estate Finance, 18(1), 25-32.
Hu, H., Jaspers, C.R. (2007). A Qualitative Study of Mall Shopping Behaviors of Mature Consumers. Journal of Shopping Center Research, 14(1), 17-38.
Jałowiecki, B. (2005). Przestrzeń ludyczna - nowe obszary metropolii. Studia Regionalne i Lokalne, 3(21), 5-19.
Kelley, E.J. (1956). Shopping centers. Locating controlled regional centers, The Eno Foundation for Highway Traffic Control, Saugatuck.
Klapilová Krbová, P. (2016). Generation Y attitudes towards Shopping: A comparison of the Czech Republic and Slovakia. Journal of Competitiveness, 8(1), 38-54. https://doi.org/10.7441/joc.2016.01.03
Kramer, R. (1996). Ethik des Geldes. Berlin: Verlag Duncker und Hublot.
Kuc-Słuszniak, B. (2008). Targowisko różnorodności - targowisko próżności. Współczesne centrum handlowe w przestrzeni miejskiej. Czasopismo Techniczne, 3-A, 135-141.
Kuc-Słuszniak, B. (2008). Nowe w starym - centra handlowe w Rybniku. Czasopismo Techniczne, 105(6-A), 393-399.
Kunc, J., Tonev, P., Szczyrba, Z., Frantál, B. (2012). Shopping centres and selected aspects of shopping behaviour (Brno, the Czech Republic), Geographia Technica, 2, 39-51.
Kusumowidagdo, A., Sachari, A., Widodo, P. (2015). Visitors' perception towards public space in shopping center in the creation sense of place. Procedia - Social and Behavioral Sciences, 184, 266-272. https://doi.org/10.1016/j.sbspro.2015.05.090
Liaw, G.F. (2007). The influence of multiple store environment cues on shopping mood and patronagesatisfaction. Paper read at 7th Global Conference on Business and Economics. Rome, Italy.
Lillibridge, R.M. (1948). Shopping centers in urban redevelopment. Land Economics, 24(2), 137-160.
Longstreth, R. (1997). City center to regional mall: Architecture, the automobile, and retailing in California,1920-1950. Cambridge: MIT Press.
Lowe, M.S. (2000). Britain's regional shopping centres: New urban forms? Urban Studies, 37, 261-74. https://doi.org/10.1080/0042098002186
Lumpkin, J.R. (1985). Shopping orientation segmentation of the elderly consumer. Journal of the Academy of Marketing Science, 13(2), 271-289. https://doi.org/10.1007/BF02729720
Massagali, M.K. (2000). E-tail vs retail the future of the dowtown regional shopping mall. Cambridge: Massachusetts Instytute of Technology.
Meneely, L., Burns, A., Strugnell, Ch. (2009). Age associated changes in older consumers retail behaviour. International Journal of Retail & Distribution Management, 37(12), 1041-1056. https://doi.org/10.1108/09590550911005010
Merts, J.E. (1949). The shopping center - a new trend in retailing. Journal of Marketing, 13. https://doi.org/10.1177/002224294901300317
Millan, E.S., Howard, E. (2007). Shopping for pleasure? Shopping experiences of Hungarian consumers. International Journal of Retail & Distribution Management, 35(6), 474-487. https://doi.org/10.1108/09590550710750340
Moschis, G.P., Sneath, J.Z., Mathur, A. (1995). Existing retail strategies and older consumers. Journal of Shopping Centre Research, 2(1), 48-63.
Mumford, L. (1961). The city in history. London: Penguin Book Group.
Naisbitt, J. (1997). Megatrendy. Dziesięć nowych kierunków zmieniających nasze życie. Poznań: Zysk i S-ka.
Pedreschi, R. (2000). The engineer's contribution to contemporary architecture: Eladio Dieste. London: Thomas Telford Publishing.
Petermans, A.M.S., Van Cleempoel, K. (2010). Designing a retail store environment for the mature market: A European perspective. Journal of Interior Design, 35(2), 21-36. https://doi.org/10.1111/j.1939-1668.2009.01036.x
Płaziak, M., Szymańska, A.I. (2014). Role of modern factors in the process of choosing a location of an enterprise. Procedia - Social and Behavioral Sciences, Elsevier, 120, 72-83. https://doi.org/10.1016/j.sbspro.2014.02.083
Rochmińska, A. (2016). Shopping centres as the subject of Polish geographical research. Geographia Polonica, 89, 4, 521-535. http://dx.doi.org/10.7163/GPol.0072
Rousseau, G.G., Venter, D.J.L. (2014). Mall shopping preferences and patronage of mature shoppers. SA Journal of Industrial Psychology/SA Tydskrif vir Bedryfsielkunde, 40(1), 176. https://doi.org/10.4102/sajip.v40i1.1175
Setkowicz, P. (2008). Second Kraków kontra Bonarka City Center. Czasopismo Techniczne, 4(9), 135-141.
Sherman, E., Mathur, A., Smith, R. (1997). Store environment and consumer purchase behaviour: Mediating role of consumer emotions. Psychology and Marketing, 14(4), 361-178. https://doi.org/10.1002/(SICI)1520-6793(199707)14:4<361::AID-MAR4>3.0.CO;2-7
Sit, J., Merrilees, B., Birch, D. (2003). Entertainment-seeking shopping centre patrons: The missing segments. International Journal of Retail and Distribution Management, 31(2), 88-94. https://doi.org/10.1108/09590550310461985
Solal, J.L. (1998). Shopping centers: The megatrends. New York: International Council of Shopping Centers.
Söllner, T. (2009). The history of shopping center development. München: GriN Verlag.
Staeheli, L.A., Mitchell, D. (2006). USA's destiny? Regulating space and creating community in american shopping malls. Urban Studies, 43(5-6), 977-992. https://doi.org/10.1080/00420980600676493
Sternquist, B. (1997). International expansion of US retailers. International Journal of Retail and Distribution Management, 25(8), 60-72. https://doi.org/10.1108/09590559710178347
Szymańska, A.I., Płaziak, M. (2017). Consumer preferences and behaviour in shopping malls in Poland with the particular reference to Krakow. Urban Development Issues, 55, 33-43. https://doi.org/10.2478/udi-2018-0003
Szymańska, A.I., Płaziak, M. (2018). Rozwój centrów handlowych w Polsce ze szczególnym uwzględnieniem galerii społecznościowych. Przedsiębiorczość - Edukacja, 14, 188-204. https://doi.org/10.24917/20833296.14.14
Szymańska, A.I., Płaziak, M. (2021). Centra handlowe i place targowe. Dwa oblicza współczesnego handlu. Wydawnictwo Uniwersytetu Pedagogicznego w Krakowie.
Szymańska, A.I. (2018). Atrakcyjność centrów handlowych jako miejsc dokonywania zakupów i korzystania z oferty usługowej w opinii respondentów. Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego, 32(2), 245-254. https://doi.org/10.24917/20801653.322.17
Teller, C. (2008). Shopping streets versus shopping malls - determinants of agglomeration format attractiveness from the consumers' point of view. The International Review of Retail, Distribution and Consumer Research 18(4), 381-403. https://doi.org/10.1080/09593960802299452
Tölle, A. (2007). Proces rewitalizacji miasta na przykładzie Poznania. Studia Regionalne i Lokalne, 2(28), 46-58.
Tubridy, M. (2006). Defining trends in shopping center history. A member perspective. Research Review, 13(1), 10-14.
Walker, S., Mesnard, X. (2012). What do mature consumers want? Research report: Global business policy council. http://www. atkearney.com/index.php/Publications
Yue-min, N. (1984). An approach to shopping centre location of Shanghai's urban area. Acta Geographica Sinica, 51(2), 163-172.