Subtitle:

Journal of Urban Ethnology 20 (2022)

Publisher:

Instytut Archeologii i Etnologii Polskiej Akademii Nauk

Place of publishing:

Kraków

Description:

ill. ; 24 cm

Type of object:

Journal/Article

Abstract:

The expansion of fashion as a subject of exhibitions and academic research is currently one of the most in-teresting trends in the world of museology. Temporary exhibitions concerning popular culture, style, and fashion have become immensely popular. Their goal is not simply to increase attendance and boost muse-ums’ budgets; they also signal the growing role that fashion plays in modern culture both popular and high. Fashion brand museums and modern art museums created by high fashion houses’ foundations, often in spectacular architectonic forms, constitute a new genre of museum, one worthy of particular attention. In the book titled “Fashion and Museums”, Marie Riegels Melchior divided the relationship between museol-ogy and fashion into three periods. The author of this paper proposes that another, fourth period should be added to this division, dated to the late 20th and early 21st century, which marks the emergence of a new phenomenon: the New Museum of Fashion as a sophisticated tool making use of the synergy between museology, fashion, and architecture to strengthen the market value of a given brand. Those institutions have diversified profiles, but they share many common features, especially in marketing strategies.

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Relation:

Journal of Urban Ethnology

Volume:

20

Start page:

137

End page:

149

Detailed Resource Type:

Article

Format:

application/octet-stream

Resource Identifier:

oai:rcin.org.pl:238497 ; 1429-0618 ; e-ISSN 2719-6526 ; doi:10.23858/JUE20.2022.008

Source:

IAiE PAN, call no. P 714 ; IAiE PAN, call no. P 1505 ; click here to follow the link

Language:

pol

Rights:

Creative Commons Attribution BY 4.0 license

Terms of use:

Copyright-protected material. [CC BY 4.0] May be used within the scope specified in Creative Commons Attribution BY 4.0 license, full text available at: ; -

Digitizing institution:

Institute of Archaeology and Ethnology of the Polish Academy of Sciences

Original in:

Library of the Institute of Archaeology and Ethnology of the Polish Academy of Sciences

Access:

Open