Title:

Support systems for decision and negotiation processes * Volume 1 * Computer-assisted decision support for market research and marketing problems

Subtitle:

Książka = Book ; KS/2/1992/R21

Creator:

Gaul, Wolfgang

Publisher:

Instytut Badań Systemowych. Polska Akademia Nauk ; Systems Research Institute. Polish Academy of Sciences

Place of publishing:

Warszawa

Date issued/created:

1992

Description:

167-180 pages ; 21 cm ; Bibliography p. 178-180

Type of object:

Book/Chapter

Abstract:

On the basis of suggestions how to structure software by which market research and marketing activities can be supported, an introductin into and overview about the area of omputerassisted decision support for market research and marketing is provided. The discussion emphasizes recent developments of expert system approaches for this area.

Relation:

Książka = Book

Resource type:

Text

Detailed Resource Type:

Book

Source:

KS-1992-02-R21

Language:

eng

Language of abstract:

eng

Rights:

Creative Commons Attribution BY 4.0 license

Terms of use:

Copyright-protected material. [CC BY 4.0] May be used within the scope specified in Creative Commons Attribution BY 4.0 license, full text available at: ; -

Digitizing institution:

Systems Research Institute of the Polish Academy of Sciences

Original in:

Library of Systems Research Institute PAS

Projects co-financed by:

Operational Program Digital Poland, 2014-2020, Measure 2.3: Digital accessibility and usefulness of public sector information; funds from the European Regional Development Fund and national co-financing from the state budget.

Access:

Open