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Textual Urban Space in the Light of Media-linguistic Studies
Creator: Publisher:Instytut Języka Polskiego Polskiej Akademii Nauk
Place of publishing: Date issued/created: Subject and Keywords:linguistic landscape ; multimodality ; textual urban space
Abstract:Discussions concerning contemporary communication usually centre around communication that is mediallyintermediated.However, it appears that also urban space may constitute an interesting source of research inspirationsince it is full of urban texts which assume diversified functions in it. Research into the so-calledlinguistic landscape focuses on the verbal layer of the text. In the meantime, the majority of urban textspertain to multimodal texts, making use not only of words, but also images. In the article an attempt wasmade at describing the multimodal linguistic landscape of Cracow. The collected research material was subjectto analysis taking into consideration the composition of particular texts as well as tasks performed bythem, which became the basis for the creation of a profile of urban texts in structural and functional terms.
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