@misc{Tomczok_Marta_Auschwitz_2023,
 author={Tomczok, Marta and Leociak, Jacek},
 number={5},
 copyright={Creative Commons Attribution BY 4.0 license},
 address={Warszawa},
 journal={Teksty Drugie},
 howpublished={online},
 year={2023},
 publisher={IBL PAN},
 language={pol},
 type={Text},
 title={Auschwitz jako marka. Powieści o Zagładzie w ofercie sieci handlowych},
 URL={http://rcin.org.pl./Content/240304/WA248_276692_P-I-2524_tomczok-leociak_o.pdf},
 keywords={Auschwitz, discount novel, brand, branding, genre literature, testimony},
}